The landscape of SEO is constantly changing. Excelling at search engine optimization means understanding what modern SEO is and what needs to be done to remain competitive in search.

Small business owners and entrepreneurs need to stay vigilant and adapt to this ever-changing SEO environment. If they fail to do so, they will be left behind in search and they’ll fail to truly capture all the web has to offer.

This week I held a free training webinar for the iThemes community. In this session, I went back to basics to discuss what matters in SEO and how these core fundamentals apply to today’s search technology.

If you missed the live presentation, you can watch the replay below.

If you enjoyed this training webinar, you can find a full list of my upcoming training events at and/or subscribe to my YouTube channel to receive notifications of new videos.

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