Why is speed important?
The fastest WordPress hosting will help you organize and develop your content in an easy way. A slow host not only slows down the page load for the visitors, but can slow the admin panel too. This will make your work harder and more time-consuming.
However, most importantly, a fast hosting will make your visitors feel comfortable when they try to access your site and interact with it in some way (like commenting or trying to click your social media buttons). A website that fails to load fast will cause them to go away.
Long story short, if you are looking for the fastest WordPress hosting that won’t break your bank, it is definitely SiteGround, but feel free to figure out which one is best for you by further reading the study.
The fastest WordPress hosting providers compared (in a nutshell)
In case you’re in a hurry, here are the highlights of our findings:
The main reason we’re recommending SiteGround is because it produced some of the best loading times in another comparison post that we did (link here). Here’s an excerpt that pertains to SiteGround:
THE FULL COMPARISON:
There’s also one more issue that’s not that apparent at first glance when it comes to the fastest WordPress hosting. Mainly, even if your current web host is perfectly capable of handling your average traffic numbers, what happens if you hit a really popular day? As it turns out, not all hosting plans can handle that.
Visitors are … what’s the word … moody. They just won’t spend their day waiting for a website that barely moves, and what’s more important, many of them won’t come back again if you don’t offer them some basic comfortable browsing experience.
As Dave Artz from AOL concluded in a study, page views drop off as page load times increase. The study says that:
Users in the top decile of page load times view 7.5 pages/visit. It drops to 6 pages/visit in the 3rd decile, and bottoms out at 5 pages/visit for users with the slowest page load times.
According to the same study, increasing speed will reduce the operating costs too. Phil Dixon from Shopzilla shares his experience and shows that:
A year-long performance redesign resulted in a 5 second speed up (from ~7 seconds to ~2 seconds). This resulted in a 25% increase in page views, a 7-12% increase in revenue, and a 50% reduction in hardware. This last point shows the win-win of performance improvements, increasing revenue while driving down operating costs.
Need more? According to a study made by Akamai in 2009, 47 percent of visitors expect a web page to load in two seconds or less. More than that, 40 percent of people leave the page if it takes more than three seconds to load. And a one-second delay in page response can result in a seven percent reduction in conversions.
As you can see, the role of site speed is huge in business terms and can have significant impact on how successful a website can be.